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Tuesday, May 15, 2012

Promoting with Avril Ashton

Thanks to Jennifer Labelle for having me over today. I had two books released last week, two days apart and I swear to you, the promotion had me tearing my hair out. There’s just not enough time in the day to write, and promote, and read, and let’s not even count fitting family time into the jumbled mess.
For someone who doesn’t much care for the promo-ing side of things, it’s especially painful. I try to put myself on a schedule to promote, only certain days, certain sites, certain this. Certain that. Not too sure it makes a difference, it’s still time I’d rather spend writing. Or reading.

Of course, promotion is a necessary evil. It comes with the territory, so even as I give it the evil eye and moan and groan, it needs to be done, right? I haven’t figured out the perfect ratio, not yet, and I still don’t know the magic formula or button that works better than others, so I’m still plugging on.

With all the social networking sites out there, it’s really easy to get spread too thin. To over promote and bombard readers with your stuff. Yes, over exposure is a bad thing. As a reader, I find myself hastily deleting and rolling my eyes at authors like that. I never want to be in that position. As of yet I’m still on the fence as to which is the greater sin, no promotion or too much of it.

I limit myself to Facebook and Twitter, sparingly, and a handful of Yahoo! groups. I also send out a newsletter, though, I’ve been remiss in doing even that the past few months. Listen, I need more hours in the day.

I really do.

Blurbs for my two latest releases, both M/M romance.

Till Surrender (PSC #2)
The key to his salvation is the one person he’s destined to love…and betray.

Tattooed half-breed, Takayo ‘Saint’ St. John, kills for the PSC with single-minded efficiency. He’s never questioned or failed his assignments…until he stares into the cornflower blue eyes of Ryken Valte, the man whose life he’s infiltrated under false pretenses. Harsh words and a cold shoulder isn’t enough to keep the distance between them, but Saint’s mission hangs over his head. His job is to kill the brother of the man he loves and he sees no way out of his predicament.

Ryken melts under the intense attraction between him and Saint, but the man keeps pushing him away, denying their connection. Ryken would give up everything, do anything to have Saint at his side and in his bed, but secrets bigger than them make it impossible. Ryken yearns for Saint’s surrender, but he’ll get more than he bargained for when dark forces neither comprehends return with a vengeance.

Available in all e-reader formats at Total E Bound:

Love the Sinner

A notorious gang leader and an NYPD cop. An unlikely couple, but is it true what they say? Could Gabe hate the sin but love the sinner?

Detective Gabriel Ashby has never looked twice at another man, yet the criminal across from him, the man he’s interrogating, isn’t like any other. Gabe can’t deal with the sudden, intense need he has for one of NYPD’s Most Wanted. Everyone close to Angelo Pagan ends up dead, with the smug gang leader standing amid the rubble. Gabe would love nothing more than to bust Angelo’s ass and lock him up. So why is he seeing the bastard in his dreams at night?

Angelo Pagan knows attraction to Gabe is suicide. He’s resolute to ignore the chemistry…until a police raid goes wrong. He critically injures Gabe, changing the trajectory of both their lives. Now the two can’t get close enough. They settle into a forbidden affair threatened by lies and betrayal, living on different sides of the law with no way of breaching the gap between them. With the authorities looking to make an example of Angelo, Gabe has to decide if it’s really worth it to hate the sin but love the sinner.

Now available from Ellora’s Cave:


l always wanted to have a sexy bio, one to reflect who I am, but after drawing a blank, l could only come up with: I eat cake and I read books…ooh, and I write ‘em too. No one liked it and after massive peer-pressure and pouting, I managed something more…suitable?

A Caribbean transplant, Avril now lives in Brooklyn, N.Y with a tolerant Spousal Equivalent. Together they raise an eccentric daughter who loves reading and school (not so much school anymore). Avril’s earliest memories of reading revolve around discussing plot points of The Nancy Drew and The Hardy Boys with an equally book-minded mother.

Always in love with the written word, Avril finally decided to do the writing in August of ’09 and never looked back. Spicy love scenes, delicious heroes, and wicked women burn up the pages of Avril’s stories, but there’ll always be a happy ending; Av remains a believer of love in all its forms.
I'd like to thank Avril for joining us today, it's been a pleasure to have you on the blog.
Best wishes,
~Author Jennifer Labelle~

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